Introduction to Business
This course serves as an introductory course to the field of business administration. It covers the basic concepts and principles of business, including organizational structures, business ethics, and the role of businesses in society. Students will learn about various business functions such as marketing, finance, operations, and human resources. They will also explore different types of businesses and understand the global business environment. The course provides a broad overview of the business world and sets the foundation for more advanced courses in the program.
Marketing
Marketing is a crucial component of any business. This course focuses on the principles and strategies of marketing. Students will learn how to identify target markets, develop marketing plans, conduct market research, and implement marketing campaigns. They will study consumer behavior, branding, advertising, and digital marketing techniques. The course emphasizes the importance of understanding customer needs and preferences in order to create successful marketing strategies. Through case studies and project work, students will develop practical skills in market analysis, product positioning, and promotional tactics.
Finance and Accounting
This course covers the fundamentals of finance and accounting. Students will learn about financial statements, budgeting, investment analysis, and financial decision-making. They will gain an understanding of the principles of financial management, including risk assessment, capital budgeting, and financial forecasting. The course also introduces students to the basics of accounting, including bookkeeping, financial reporting, and analysis of financial data.
Operations and Supply Chain Management
Operations and supply chain management focuses on the efficient management of business operations and the flow of goods and services. Students will learn about production planning, inventory management, quality control, and logistics. They will understand the importance of supply chain integration and coordination in creating value for customers and achieving operational excellence.