01Understand the Purpose and Goals

  • Before creating a mission statement, it is essential to understand the purpose and goals of your nonprofit organization.
  • What is the core reason behind the establishment of your organization?
  • What are the long-term and short-term goals you want to achieve?
  • Having a clear understanding of these aspects will help you craft a mission statement that accurately reflects your organization's intentions.

02Reflect the Values and Beliefs

  • A mission statement should reflect the values and beliefs of your nonprofit organization.
  • Consider what principles are important to your organization and the community you serve.
  • Think about how your organization intends to make a positive impact and address relevant issues.
  • Incorporate these values and beliefs into your mission statement to create a coherent and compelling message.

03Keep it Concise and Clear

  • A mission statement should be concise and easy to understand.
  • Avoid using complex jargon or technical language that may confuse the readers.
  • Keep the statement simple, direct, and focused on the core purpose of your organization.
  • Ensure that anyone reading the mission statement can grasp its meaning and significance without confusion.

04Make it Inspirational

  • An effective mission statement should be inspirational and motivate others to support your cause.
  • Use powerful and engaging language to convey your organization's passion and commitment.
  • Inspire people to take action and become a part of your nonprofit's mission.
  • A well-crafted mission statement can attract volunteers, donors, and like-minded individuals who share your vision.

05Solicit Feedback and Revise

  • After creating a draft of your mission statement, seek feedback from various stakeholders.
  • Share it with your team members, board of directors, volunteers, and community members.
  • Consider their suggestions and incorporate relevant feedback into the statement.
  • Adapt and revise the mission statement to ensure it truly represents the collective vision of your organization.

Conclusion

Creating a mission statement for a nonprofit organization is an important step in defining its purpose and conveying its values. By following these steps and considering the unique goals and principles of your organization, you can craft a mission statement that resonates with your target audience and inspires action. Remember, a well-crafted mission statement can serve as a guiding light for your nonprofit's activities and attract support from individuals who share your vision.

MethodsDetails
Step 1Understand the Purpose and Goals
Step 2Reflect the Values and Beliefs
Step 3Keep it Concise and Clear
Step 4Make it Inspirational
Step 5Solicit Feedback and Revise
mission statement
nonprofit organization
guiding principle
purpose
goals
values