01Define Your Goals and Objectives

  • Start by clearly defining your organization's goals and objectives for the sponsorship program.
  • Identify the specific projects or initiatives that require funding and determine how sponsorship can help achieve them.
  • Consider the target audience and geographic reach of your nonprofit to align with potential sponsors who share similar values and interests.

02Identify Potential Sponsors

  • Research and identify potential sponsors who align with your nonprofit's mission and values.
  • Consider businesses, foundations, philanthropists, and corporate social responsibility programs.
  • Look for organizations that have previously sponsored similar causes or have an interest in your nonprofit's focus areas.

03Create a Compelling Sponsorship Proposal

  • Develop a compelling sponsorship proposal that clearly communicates your nonprofit's mission, impact, and sponsorship opportunities.
  • Include a summary of your organization's history, achievements, and the specific sponsorship benefits offered.
  • Highlight the unique opportunities for sponsors to make a difference and gain visibility among your target audience.

04Determine Sponsorship Levels and Benefits

  • Define different sponsorship levels and the corresponding benefits for each level.
  • Offer a range of sponsorship options to cater to different budgets and objectives.
  • Consider including benefits such as logo placement, recognition in marketing materials, speaking opportunities, and exclusive event invitations.

05Create Sponsorship Packages and Tiers

  • Organize your sponsorship opportunities into packages and tiers to simplify the decision-making process for potential sponsors.
  • Bundle specific benefits and offerings that best align with the sponsor's objectives.
  • Clearly outline the benefits and price points for each package, allowing sponsors to easily compare and choose the most suitable option.

06Customize and Personalize

  • Tailor your sponsorship package to each potential sponsor's needs and interests.
  • Show genuine interest in their company or foundation by referencing past sponsorships or philanthropic efforts.
  • Personalize the package to highlight how their support can have a specific and meaningful impact on your nonprofit's initiatives.

07Track and Measure Results

  • Implement a tracking and measurement system to evaluate the effectiveness of your sponsorship packages.
  • Monitor the number of leads generated, conversion rates, sponsor satisfaction, and the overall return on investment.
  • Use this data to make improvements to your packages and enhance your future sponsorship strategies.

Conclusion

Creating a nonprofit sponsorship package requires careful planning, research, and customization. By defining your goals, identifying potential sponsors, creating a compelling proposal, determining benefit levels, customizing packages, and tracking results, you can increase your chances of securing valuable sponsorships and fostering long-term partnerships. Remember to continuously evaluate and improve your sponsorship package to stay relevant and maximize your impact.

MethodsDetails
Define GoalsClearly define your organization's goals and objectives for the sponsorship program.
Identify SponsorsResearch and identify potential sponsors who align with your nonprofit's mission and values.
Create ProposalDevelop a compelling sponsorship proposal that communicates your nonprofit's mission, impact, and opportunities.
Determine BenefitsDefine sponsorship levels and benefits to offer a range of options for potential sponsors.
Create PackagesOrganize sponsorship opportunities into packages and tiers for simplified decision-making.
Customize and PersonalizeTailor sponsorship packages to each sponsor's needs and personalize the proposal.
Track and MeasureImplement a system to track and measure the effectiveness of your sponsorship packages.
nonprofit sponsorship
sponsorship package
fundraising