Understanding Pinterest for Business
Pinterest is a visual discovery platform that allows users to share and discover new interests through images, videos, and pins. A business page on Pinterest helps brands to engage with their audience, drive traffic to their websites, and increase brand awareness. With over 450 million monthly active users, Pinterest offers significant marketing potential, especially for brands targeting women, who make up a substantial percentage of its user base.
Creating Your Pinterest Business Account
To begin, visit the Pinterest for Business website at business.pinterest.com. Click on the 'Join as a Business' button to start the registration process. You will be prompted to enter your email address, create a password, and specify your business name.
Choosing Your Business Type
During the signup process, Pinterest will ask you to select the type of business you operate. Options include 'Retail', 'E-commerce', 'Blog', 'Service Provider', etc. Selecting the correct business type will ensure that your Pinterest account aligns with your business goals and audience.
Completing Your Profile
Once your account is created, complete your profile by adding a profile picture, entering your website URL, and writing a compelling bio that describes your business. Make sure to use relevant keywords in your bio to enhance your discoverability on the platform. Pinterest allows various formats for profile pictures, so choose a high-quality image that represents your brand well.
Claiming Your Website
Claiming your website on Pinterest boosts your credibility and allows you to see analytics for the content you share. To claim your website, navigate to the settings section of your Pinterest account and look for the 'Claim' option. Follow the instructions to add a meta tag or upload an HTML file to verify ownership.
Creating Boards
After setting up your account, the next step is to create boards that will showcase your content. Boards are thematic collections of pins; each board can be focused on different topics relevant to your brand. Give each board a clear and descriptive title, and consider providing a written description that includes keywords.
Adding Pins to Your Boards
Pins are the heart of Pinterest. You can create pins by sharing images and linking them back to your website or blog. Make sure your pins are visually appealing and include a clear call to action. Use high-quality images, and consider using infographics or videos to stand out.
Using Rich Pins
Rich Pins are a special type of pin that automatically syncs information from your website to your pins. They come in three types: Product Pins, Recipe Pins, and Article Pins, which provide additional context to your audience. To enable Rich Pins, follow the developer documentation provided by Pinterest.
Promoting Your Pins
Consider utilizing Pinterest Ads to promote your pins and reach a larger audience. Pinterest offers various advertising options, including promoted pins, video pins, and shopping ads. You can set specific goals for your campaigns, like increased traffic or brand awareness, and target your audience based on interests or demographics.
Analyzing Performance
Utilize Pinterest Analytics to track the performance of your pins and boards. This tool provides insights into which pins are performing well, audience engagement, and demographic information. Adjust your strategy based on these analytics to improve your business performance on the platform.