Understanding Google My Business
Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. With GMB, you can provide important information about your business such as hours, location, and services, helping potential customers find and learn more about you.
Creating Your Google My Business Account
To get started, go to the Google My Business website and click on 'Start Now.' Sign in with your Google account. If you don't have one, you will need to create it before proceeding. Enter your business name. If it does not appear in the dropdown, click on 'Create a Business with this Name.'
Entering Your Business Details
You will be prompted to enter your business's address. If you have a service area rather than a physical location, you can specify that. Select your business category. This helps Google connect your business with relevant searches. You will also be asked if you want to add a phone number and website, which are crucial for customer engagement.
Verification Process
Once you've entered your details, you will need to verify your business. Google typically sends a postcard with a verification code to the address you provided. This postcard may take up to two weeks to arrive. Once received, log in to your GMB account and input the code to verify your business.
Optimizing Your Google My Business Profile
After verification, it's essential to optimize your GMB profile. Start by adding high-quality photos of your business, products, or services. Write a compelling business description that highlights key offerings and unique selling points. Encourage customers to leave reviews, as they significantly influence local search rankings.
Managing Your Google My Business Page
Regularly update your GMB page with current information, special offers, and events. Use GMB's insights feature to track how customers interact with your listing and adjust your strategy accordingly. Respond to customer reviews and questions to show engagement and improve customer satisfaction.
Additional Features of Google My Business
Explore features such as Google Posts for sharing updates, promotions, or events directly on your GMB listing. Use Q&A to manage frequently asked questions from customers, enhancing their experience and reducing repetitive inquiries. Consider using the Bookings feature if your business allows for appointment scheduling.