01Set up a Pinterest Business Account

  • The first step in using Pinterest for local marketing is to create a Pinterest Business Account. This will give you access to additional features and insights that are essential for promoting your business on Pinterest.
  • To set up a Pinterest Business Account, go to the Pinterest Business website and click on 'Join as a business'. Fill in the required information, including your business name, website URL, and contact details. Once your account is created, optimize your profile by adding a profile picture, writing a compelling bio, and including relevant keywords.
  • Remember to verify your website on Pinterest to gain access to website analytics and the ability to add links directly to your pins.

02Create Boards and Pins

  • Boards and pins are the building blocks of your Pinterest marketing strategy. Create boards that align with your business and target local interests. For example, if you own a local bakery, you can create boards for recipes, cake designs, or local food trends.
  • When creating pins, make sure to use high-quality images that are visually appealing and relevant to your business. Optimize your pins with keyword-rich descriptions, hashtags, and a call-to-action. Don't forget to include a link to your website or specific product/service pages to drive traffic.
  • Regularly add new pins to your boards and engage with other users' content by liking, commenting, and repinning. This will help increase your visibility and attract local users.

03Utilize Pinterest Local and Related Pins

  • Pinterest offers features like 'Pinterest Local' and 'Related Pins' that can help you target local users and increase your reach.
  • Pinterest Local allows you to promote your business to users in specific locations. You can create location-based boards and pins, or use the 'Add a Place' feature to tag your business location on your pins. This will make it easier for local users to discover your business when searching for relevant content.
  • Related Pins are suggestions that appear based on a user's search or the content they engage with. Ensure that your pins are optimized with relevant keywords and categories, so they have a higher chance of appearing as Related Pins for local users.
  • By leveraging these features, you can increase your visibility among local users and attract potential customers.

04Collaborate with Local Influencers and Communities

  • Partnering with local influencers and communities can greatly amplify your local marketing efforts on Pinterest. Identify influencers in your niche or local area who have a significant following and engagement. Collaborate with them to create co-branded boards or have them feature your products/services on their own boards.
  • Engage with local communities and group boards that have a relevant audience. Contribute valuable content to these boards and establish yourself as an expert or go-to resource in your local area.
  • This collaboration and involvement will not only boost your visibility within the local community but also help you gain credibility and trust among local users.

05Measure and Optimize Your Strategy

  • To ensure the success of your Pinterest local marketing strategy, it's important to measure and analyze your efforts.
  • Pinterest provides analytics tools that give you insights into your audience, engagement, and the performance of your pins and boards. Track metrics such as impressions, clicks, saves, and link clicks to understand what content resonates with your local audience.
  • Based on your findings, optimize your strategy by creating more of the content and boards that perform well and adjusting your approach for areas that need improvement. Stay updated with Pinterest trends and best practices to stay ahead of the competition.
  • Remember, consistent monitoring and optimization are key to maximizing your local marketing efforts on Pinterest.

Conclusion

Pinterest is a valuable platform for businesses looking to expand their reach and attract local customers. By following the steps outlined in this article, you can harness the power of Pinterest for local marketing success. Remember to stay consistent, engage with your audience, and track your results to continuously improve your strategy.

MethodsDetails
Set up a Pinterest Business AccountCreate a Pinterest Business Account and optimize your profile.
Create Boards and PinsBuild boards aligning with your business and create visually appealing pins.
Utilize Pinterest Local and Related PinsTarget local users by using Pinterest Local and optimizing for Related Pins.
Collaborate with Local Influencers and CommunitiesPartner with influencers and engage with local communities and group boards.
Measure and Optimize Your StrategyTrack metrics, analyze results, and adjust your approach accordingly.
Pinterest
local marketing
business
audience
traffic