01Define Your Key Message

  • Before you begin writing your nonprofit press release, it's important to define your key message. This is the main idea or central theme that you want to convey to the media and the public. Your key message should be clear, concise, and compelling. It should capture the essence of your nonprofit and its impact. Take some time to brainstorm and distill your key message into a single sentence or phrase.
  • Once you have defined your key message, keep it in mind throughout the writing process. Every element of your press release should support and reinforce this message.

02Craft a Attention-Grabbing Headline

  • Your press release's headline is the first thing that journalists and readers will see. Therefore, it needs to be attention-grabbing and compelling. The headline should summarize the main point of your press release in a concise and captivating way. Consider using strong adjectives or action verbs to make your headline stand out.
  • Here are some tips for crafting an effective headline:
  • - Keep it short and snappy, ideally around 70 characters or less.
  • - Use active voice and present tense to create a sense of immediacy.
  • - Incorporate keywords related to your nonprofit and the news angle of your press release.
  • - Avoid jargon or overly complex language. Your headline should be easily understood by anyone.
  • Remember, the goal of your headline is to grab attention and entice people to read the rest of your press release.

03Write an Engaging Introduction

  • After the headline, your press release needs a strong and engaging introduction. The introduction should provide a brief overview of your nonprofit and the news or event being announced. It should answer the key questions: Who, What, When, Where, Why, and How. This section sets the tone for the rest of your press release and entices readers to continue reading.
  • Here are some tips for writing an engaging introduction:
  • - Start with a compelling hook or attention-grabbing statement.
  • - Keep it concise and focused, ideally in one to two paragraphs.
  • - Highlight the most important information and key points of your press release.
  • - Use language that is accessible and easy to understand.
  • - Avoid hype or exaggerated claims. Be factual and objective in your writing.
  • Remember, a strong introduction will captivate readers and encourage them to learn more about your nonprofit.

04Provide Relevant Details and Quotes

  • In the body of your press release, provide relevant details and quotes to support your key message. This section should elaborate on the information introduced in the introduction and provide additional context and insights. It's important to include facts, statistics, and testimonials that showcase the impact of your nonprofit's work.
  • Here are some tips for providing relevant details and quotes:
  • - Use facts and figures to back up your statements.
  • - Incorporate quotes from key stakeholders, such as executives, beneficiaries, or volunteers.
  • - Include specific examples or case studies to illustrate the tangible results of your nonprofit's initiatives.
  • - Make sure all information is accurate and up to date.
  • - Avoid excessive self-promotion. Focus on providing valuable and newsworthy content.
  • Remember, this section should provide credibility and depth to your press release while reinforcing your key message.

05Include Contact Information

  • At the end of your press release, include contact information for media inquiries and follow-ups. This allows journalists and interested parties to reach out to you for additional information or interviews. Make sure to include the following contact details:
  • - Name: Provide the name of a media contact person or spokesperson.
  • - Email: Include a dedicated email address for media inquiries.
  • - Phone: Provide a phone number that can be reached during business hours.
  • - Website: Include the URL of your nonprofit's website.
  • By including contact information, you make it easy for interested parties to get in touch and increase the chances of media coverage.

Conclusion

Writing a nonprofit press release requires careful planning, strategic messaging, and attention to detail. By following these steps, you can create a powerful press release that effectively communicates your nonprofit's mission, programs, and impact. Remember to tailor your press release to the target audience and media outlets you want to reach. Also, leverage social media and other channels to amplify the reach and impact of your press release. With the right approach, your nonprofit press release can generate valuable publicity and support for your cause.

MethodsDetails
Define Your Key MessageCraft a clear and compelling key message that captures the essence of your nonprofit and its impact.
Attention-Grabbing HeadlineCreate a concise and captivating headline that grabs the attention of journalists and readers.
Engaging IntroductionWrite a strong introduction that provides a brief overview of your nonprofit and entices readers to continue reading.
Relevant Details and QuotesInclude relevant details, facts, and quotes to support your key message and showcase the impact of your nonprofit's work.
Include Contact InformationInclude contact information for media inquiries and follow-ups to facilitate communication and increase the chances of media coverage.
nonprofit
press release
publicity
organization
initiatives
donors
volunteers
awareness